As a Realtor, how can you NOT have an IDX on your website?

I was contacted recently by a “High End” luxury real estate agent in Southern California. They did not have their own website, only a domain pointing to their bio page on their brokers website. This agent decided it was time to get a website as this agent was going to be on local television quite a bit and already had guest slots on local television news with an extensive video library on Youtube.

With this type of publicity, of course you need to have your own website with your own unique branding. A website you own! I started out with an enthusiastic assistant and then a few hours later, got to speak to the agent. They had spoken to another company that was offering a WordPress real estate website but with a monthly management fee of only $50 per month.

I asked if this included an IDX and the agent told me they did not want an IDX. What? I was taken aback. Other then listing agents that just want to feature THEIR properties, all Realtor websites have to have an IDX.

An IDX is the “Internet Data Exchange” and is how MLS listings end up on a website.

Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database to be displayed publicly. Anytime you see properties on a website that came from an MLS, it was made possible through IDX.

Most real estate agents and brokers use IDX to simply display MLS listings or home search tools on their website, but as home buyers have become more Internet-savvy, IDX has evolved to encompass more. Agents today have the option to use basic home search tools provided by their MLS, or build more advanced IDX solutions; usually with the help of an IDX vendor.

As a professional real estate marketing provider, I see websites as tools. Statistics show the highest percentage of first-time site visitors just want to search for a house. This is why the Zillow, Realtor.com and Trulia’s of the world exist. If you do not give your site visitor the opportunity to search for a home on your website, you are either cheap or have no understanding of how to utilize the internet to market your business.

 

You really expect to SEO for real estate with an I-framed website?

It is hard enough trying to SEO for “(name of city) real estate” due to Zillow, Realtor.com, Trulia, Redfin, Movoto, ZipRealty and homes.aol taking up most of the page one organics.

Maybe you are doing everything right. You have a domain that you own and a webisite that may have been provided by your franchise, broker or a third-party real estate marketing company. You are creating content every week with blogging, adding longtail sub-communities, buyer/seller tips, RSS feeds, social media and an IDX.

When you look at your site, everything looks normal to the viewer but what if most of the content of your website is invisible to the search engines? You can actually run a Google search on your domain to see how many pages have actually been indexed. You might be surprised.

Today a prospect had me look at their site. The IDX was being fed by Wolfnet. There were some components fed by Brandco. However, when I would look at the page source of ANY page, all I saw was 17 lines of html with <iframe> code. My first clue was the fact the URL never changed when I went to other internal links on the site.

You wont get unique URLs because the page isn’t changing and the URL that it is on has no actual content and therefore no SEO value.  Unique URLs can be searched on and have value of their own especially when using semantic URL names (permalink structure).  So essentially this prospect’s pages have no SEO value.

iFramed sites cannot be crawled the same as hard coded page content. This is damaging to the real estate web site if the information users are looking for is contained within an iframe. Though the user can see the content, it is likely that it will not be crawled. This means that keyword-rich content within an iframe cannot help your site ranking. If you are using iframe to display the content on your web pages, it will be much harder to rank in the search engines.

Web spiders may be able to enter an iframe but once they have begun crawling the iframe they may not exit the iframe to crawl the rest of the site. This means that even though there are other pages on your site, that they might not be indexed. This could result in a fewer pages being indexed by the search engines.

If you hover over a link on the site you are looking at, in the lower left corner of the browser window you may be able to see the url your site is actually pulling data from. In this case, when I hovered over a blog link, I could see the blog was installed in a sub-domain rather then the preferred sub-directory(for SEO value of the primary domian. This will be discussed in a future post.

I also noticed the IDX was I-Framed as well which brings up a whole other issue I will address soon about allowing the search engines to index the MLS through your suite as if you owned the MLS.

If you want me to review your website, please fill out the contact form on the right.

 

 

Japanese ice breaker Shirase runs aground off Antarctica

It has been reported via Captain Paul Watson of Sea Shepherd tonight that the Japanese ice breaker Shirase aground antarcticaShirase has run aground after it struck a rock in the sea approximately 700 km from the Russian Molodyozhnaya Antarctic observation station in the Antarctic.

Though the Japanese Government vessel has been reported as taking on sea water, its double hull has prevented it from sinking. It is reported the Shirase will try to break free from a rock at high tide.

The context this story was originally reported in had to do with the impeccable safety record of the Sea Shepherd fleet throughout all of their anti-poaching campaigns in the Antarctic waters compared to this mishap.

It is alleged, helicopters from the Shirase supported the illegal Japanese whaling mission landed military personnel on-board the Japanese refueling tanker during last year’s campaign.

As a PR/marketing guy as of this moment I have not seen ANY news on this incident. I personally feel this event resulted from poor seamanship on the part of the leadership commanding this Ice Breaker. And the leadership was most like pressured from the Japanese Government in the justification of the illegal Japanese whaling presence in the Southern ocean.

 

 

Social Media Data-Mining, Localized Research, Market Audience Analysis, and Narrowcast Engagement Requirements

This is mostly an SEO experiment Marty, on the title used by the US Army, who is looking for bids on, “Social Media Data-mining, Localized Research, Market Audience Analysis, and Narrowcast Engagement Requirements”.

My clients know I search the news outlets for breaking news and I was first made aware of this story on the DrudgeReport called, “Secret Military Contractors Will Soon Mine Your Tweets“. It seems the Army said it wants a contractor to “provide detailed social media research and analysis, on-the-ground native research and analysis, and customized social media website development and execution.”

This is essentially a bid request for data mining within social media to identify violent extremist influences around the world. It seems our online activities are already an open book for not only Intel but marketing as well. Hey, if you are not planning on taking over the world and you are keeping your nose clean, roll with it.

 

Here’s my Facebook movie. Algorithm or magic?

facebook movieToday on Facebook everybody started posting their “Here’s my Facebook Movie” with the invitation to create YOUR Facebook movie here: https://facebook.com/lookback

Facebook has created personalized slideshows for users, but this project marks the first time the company has made customized videos. A small team at Facebook spent the last few months crafting the videos and ensuring the company had the resources to render them for most of the network’s 1.2 billion users.

At first I thought the Facebook users chose the images and posts used in the video. However when I saw mine, I was blown away with how family-centric the movie was. I went through at least 40 other Facebook movies posted by 3600 plus Facebook friends and somehow, most of the videos are very sweet and focused on family.

I would love to know the details on how the FB process in creating these videos.

 

Magnum PI House at 41-505 Kalanianaole Hwy For Sale

magnum pi robins nest for saleThe house used as the Robin Masters Estate in the TV series Magnum PI, located at 41-505 Kalanianaole Hwy has been listed for sale at a price of $15,750.000 dollars. This house was used for the exterior shots for the series while all of the indoor scenes were filmed at a Hawaii film studio.

From, “http://magnum-mania.com“, The property is known as the Anderson Estate (and “Pahonu“). It has been owned for decades by former local politician Eve Glover Anderson. Eve is the step-daughter of Cox Communications heiress Barbara Cox Anthony, the wealthiest Hawaiian resident until her death on May 28, 2007.

The combination of structures on this beachfront property comes in at just under 9,000 square feet and is located on three acres, on the beach with the man-made lagoon used in many of the episodes.

This luxury estate or notoriety has 5 bedrooms and 5 bathrooms. This historic home built was built in 1933. “Pahonu”, the movie location home used for Magnum PI has a beautiful oceanfront and historic turtle pond. This European style home was designed by architect Louis Davis. During the early 1930s, land developer Theo H. Davies & Co. hired Davis to design new homes in a “Monterrey” (or Spanish eclectic) style to be built on lots being developed in the new subdivision of K?hala. Davis is also credited as the architect of several of Hawaii’s classic movie theaters. The Princess Theater opened in 1922 at 1236 Fort Street.

The home includes a gated house, boat house, tennis courts, extra large garage with workshop and separate bath house. This is a very rare Kamaaina offering.

This luxury estate is listed by Mary Worrall of Sotheby’s.

 

Airplane Crash of N115WF in Aspen, CO at the Pitkin County Airport

Having lived in Aspen back in the 90′s, flying in and out of the Pitkin County Airport in Aspen, CO, this crash was pretty close to home for me. Aspen is one of the tougher landings in the USA and is in fact one of the advanced challenges in Microsoft Flight Simulator. In fact Bob Collins addresses the weather and flightpath on his site here.

Aspen flightpath crash n115wfOther then the photos which were made public through the on-site tweets of @kevin_nealon @NicoSEnea and @leannrimes if found the best source for information on the flight is available at FlightAware.com. On this site you will find photographs of the Canadair Challenger with the tail number of N115WF. I noticed the tail itself has some kind of logo resembling a WF which could be associated with the principal lessor of the aircraft.N115WF Aspen Crash

I ran the tail number through the FAA Registration Database and it shows the aircraft is actually owned by the Bank Of Utah as a trustee.

Alex Burchetta, director of operations for the Pitkin County Sheriff’s Office, identified the man who died as Sergio Carranza Brabata of Mexico. Miguel Henriquez and Moises Carranza were both injured and taken to St. Mary’s Hospital in Grand Junction.

 

 

Sea Shepherd Finds the Japanese Whaling Fleet Nisshin Maru

Each year it is the goal of Sea Shepherd to find the Japanese whaling fleet just as soon as possible at the start of their illegal whaling activities in the protected Southern Ocean Whale Sanctuary.

The Steve Irwin’s helicopter first located the Nisshin Maru at 64°44′ S, 162°34′ W, in New Zealand’s sovereign waters in the Ross Dependency Antarctic region, and inside the internationally recognized Southern Ocean Whale Sanctuary.

It would now be the goal of the anti-poaching Sea Shepherd team to shut down the whaling season for good in 2014.

Footage from their helicopter:

 

Israel Joffe has it wrong. Las Vegas is NOT facing a catastrophic collapse.

As a resident of Las Vegas and having survived the bubble bursting here, I was taken aback by a recent headline I initially saw on the Drudge Report. Israel Joffe with MYFOXNY wrote, “The next Detroit? Atlantic City and Las Vegas facing catastrophic collapse.

Other then pure ignorance or written as a smear campaign against Las Vegas, how can he throw Las Vegas into the same classification as Detroit or even Atlantic City?

The author seems to be focusing primarily on gambling. He is reporting, because legalized gambling is becoming available all over the country, that people will not have to travel to Las Vegas or Atlantic City any more. Mr. Joffe states, “…it seems the niche that Las Vegas and Atlantic City once offered as a gambling and entertainment hub is heading toward the dustbin of history”.

True, between Indian reservations, river boats, dog tracks and mega-millions, people can blow their money hoping for the big win. However, Las Vegas is a destination city. Visitors come from all over the world to visit Las Vegas. Sure you can gamble here, but we have awesome hotels, clubs and the best celebrity chef’s in the country. Seriously, how many people are booking flights from all over the world to gamble in AC?

Mr. Positive concludes with the following, “Time will tell if these two cities will end up like Detroit. However, the fact that they are losing their biggest industries to major competition, much like Detroit did, with depressed housing, casinos bankrupting/closing and businesses fleeing, makes their fate seem eerily similar.”

Really? Comparing a down economy in Las Vegas or even Atlantic City to Detroit? Detroit is not even a casino town. Detroit is collapsing. It will survive if it does not become a National Monument to the Automotive Industry.

I do marketing for the real estate industry in Las Vegas and abroad including New Jersey. I can tell you even though the real estate market in Vegas may still have a minor adjustment bubble, home values are going up. Lots are selling. Construction has kicked back up. We are still getting conventions. Non-gaming revenue is increasing. Defense contracts at Nellis and Creech AFB have increased. And lastly, Jeff Beacher is re-opening Beacher’s Madhouse on New Years Eve.

Comparing Vegas to AC or the demise of Detroit? I would not bet on that!

 

Las Vegas Luxury Mansion Seller Will Accept BitCoin Payment

bitcoin las vegas house for saleJack Sommer, a prior owner of the Aladdin Resort  has chosen my client, Craig Tann, pictured on the right, to represent him in the sale of his luxury mansion located in the Spanish Trails development at 26 Vintage Ct. The 25,000 square-foot home is listing for $7.85 Million Dollars.

La Maison des Jardin located in the Renowned Spanish Trail! A European beauty tucked away on 3 golf course lots. Secret lush gardens surround a 25,000 Sqft home flooded with inviting light. Soaring ceiling combine Formal classic architecture with contemporary touches. Huge rooms finished with the finest materials. separate guest home and staff quarters for a formal lifestyle. Large home with many intimate spaces!

When you look at this luxury Las Vegas home for sale, it is very impressive tough not the most expensive property in town. As a real estate marketing director, there are so many things going right with the PR on this property.

Just today the luxury property was featured in the UK Daily News. And there is a great property video below which utilized a drone to shoot the aerials.

 
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