1) I am a consumer, sitting at home in my drawers, searching for houses. Unlike a few years ago when this search may have taken place on a Realtor’s website or by contacting a Realtor to find me a house or perhaps put me on a daily update from the MLS, I am using Zillow, Realtor.com, Trulia, Redfin or God knows what else to look for homes. Unless I have a preexisting relationship with a Realtor, I am just looking for a house.
Maybe I find that house through one of these services. Do I contact the agent that purchased the upper right corner of the search results? Am I fortunate enough to find the listing agent in that corner because that agent paid for the right to be there? Am I one of the many who do a Google search on the street address to find better information? As a consumer, do I realize 95% of the time I will NOT find the listing agent’s actual listing landing page because the big search companies, brokerages and franchises hold most of the 1st page of Google’s search results?
As a consumer, I don’t care. I want my needs met and I have a short attention span.
2) I am a Realtor. My marketing budget is pulled in many directions. If I spend $500 with R.com, Z.com, T.com, ML.com, BT.com, RG.com or any of the others, which is the best ROI?
If Zillow and/or Realtor.com is making me money, I don’t really care about the politics. I line item my expenses and make sure each one is profitable.
3) I am Z or I am R. What is my mission statement? What do I have to do as a company to turn a profit. Is my priority the consumer, the Realtor or the shareholder? What is the balance?
As a consumer, I am looking for houses.
As a Realtor, I am looking for business.
Just want to eat the steak and not stick my head up the steer’s ass to check it out.