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Tag Archives: web design

As a Realtor, how can you NOT have an IDX on your website?

I was contacted recently by a “High End” luxury real estate agent in Southern California. They did not have their own website, only a domain pointing to their bio page on their brokers website. This agent decided it was time to get a website as this agent was going to be on local television quite a bit and already had guest slots on local television news with an extensive video …Read More

SEO for Your Real Estate Website – Good luck with that

I get real estate agents and brokers calling me every week because they want to get on the first page of Google for the terms, “(city name) real estate’ or “(city name) homes for sale”. There was a time when really good SEO techs could make that happen, but now, especially for the real estate industry the opportunities for page one search results organically have decreased substantially. In the past …Read More

Real Estate Marketing Vendors Trashing Other Vendors

For the past two years, I have been exhibiting at various “Tech Savvy” real estate conferences and at national real estate agent franchise shows. I have made many friends. Some of these friends are my direct competitors in the real estate website design market. There exists an “esprit de corps” among the vendors, consultants and trainers at these shows. During these shows and with the phone calls I receive at …Read More

Websites don’t draw leads to themselves

From a potential real estate WordPress website client: Hi CJ, We spoke awhile back. Is there any proof in the pudding that a website like yours can actually attract or draw in leads. What makes a real estate WordPress website as extravagant as this is worth its while. Thanks for your time and consideration. My response… I would say it lays out like this in order of priority: First you …Read More

Major companies are using WordPress

I had a prospective real estate website client send me a note over the weekend because they were told that WordPress was a weak platform for complex websites. I responded with the following: On the subject of WordPress being a bad platform for complex sites, I would consider the WP clients on the following links as being the most complex: http://en.wordpress.com/notable-users http://blog.openviewpartners.com/companies-using-wordpress WordPress is a user friendly platform developed in …Read More

Google and NAR Present the Digital House Hunt Study

The National Association of Realtors(NAR) and Google has released a joint study called, “The Digital House Hunt: Consumer and Market Trends in Real Estate”.  The study objective was to better understand the evolving role of digital media in the consumer home search process. Google and NAR collaborated to uncover trends and insights around digital media usage among home shoppers, whether they were looking for an existing home, a newly constructed …Read More

The Difference Between an IDX and a Web Development Company

For the layperson… An IDX is the Internet Data Exchange, and is how MLS listings end up on a website. Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database to be displayed publicly. Anytime you see properties on a website that came from an MLS, it was made possible through IDX. In most cases when you visit a real estate …Read More

Problem with using the Hermann grid illusion in website design

I was recently researching a news article on three Manhattan properties that are the most expensive properties on the market. $95 Million+. This led me to a real estate agent search page located on a high end brokerage site wherein they used black boxes containing the individual agent information and links. These black boxes are separated with white space. When you visit the page you will start to see grey …Read More