I get real estate agents and brokers calling me every week because they want to get on the first page of Google for the terms, “(city name) real estate’ or “(city name) homes for sale”. There was a time when really good SEO techs could make that happen, but now, especially for the real estate industry the opportunities for page one search results organically have decreased substantially. In the past …Read More
Tag Archives: marketing
From a potential real estate WordPress website client: Hi CJ, We spoke awhile back. Is there any proof in the pudding that a website like yours can actually attract or draw in leads. What makes a real estate WordPress website as extravagant as this is worth its while. Thanks for your time and consideration. My response… I would say it lays out like this in order of priority: First you …Read More
It looks like Zillow is not the only real estate marketing company acquiring businesses to make their own offerings more robust. It was announced in a press release today that Trulia is Acquiring Market Leader, “Combining Trulia’s Massive Consumer Audience with the Leading Comprehensive SaaS Solution for the Real Estate Industry”.
Dubli has relaunched as they approach their 10 years in the business as an online shopping auction house. Last weekend in Boca Raton they held their USA Launch Meeting. The new Dubli business model is centered around a cashback system wherein by being a member of Dubli, the consumer receives cash back on most of their regular monthly purchases. And in fact, Apple who discounts nothing is one for the …Read More
I have been attending many real estate technology marketing conferences over the past year. Many have featured a spokesperson from Century 21 Real Estate. I have noticed, as an intro to the speaker, they have played a creative marketing video for their branding. Who knew they would be advertising during the pre-game and throughout the 2013 Super Bowl. This is quite an expenditure for a major real estate franchise. The …Read More
2012 was a good year for me. Business grew and everyone in my life stayed healthy. We made it through the end of the world and an election. At the same time there were tragedies like the hurricane and the shootings on Connecticut. We can only pray for 2013 that we will be healthy, safe and prosperous. So, I am rolling up on 50 in a couple of weeks and …Read More