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As a Realtor, how can you NOT have an IDX on your website?

I was contacted recently by a “High End” luxury real estate agent in Southern California. They did not have their own website, only a domain pointing to their bio page on their brokers website. This agent decided it was time to get a website as this agent was going to be on local television quite a bit and already had guest slots on local television news with an extensive video …Read More

You really expect to SEO for real estate with an I-framed website?

It is hard enough trying to SEO for “(name of city) real estate” due to Zillow, Realtor.com, Trulia, Redfin, Movoto, ZipRealty and homes.aol taking up most of the page one organics. Maybe you are doing everything right. You have a domain that you own and a webisite that may have been provided by your franchise, broker or a third-party real estate marketing company. You are creating content every week with …Read More

IDX Broker announces the addition of polygonic mapping in their Platinum IDX product

As a developer for WordPress real estate websites, we integrate third-party IDX’s into our site designs. I have been excited all year about the growth of IDX Broker. First the Platinum design was released. Then they opened up the Canadian market. And now they have released, what they are calling, a “Polygon Link Generator”. Many IDX’s offer the ability to allow for breakout search results of specific sub-communities, but only …Read More

Real Estate Marketing Vendors Trashing Other Vendors

For the past two years, I have been exhibiting at various “Tech Savvy” real estate conferences and at national real estate agent franchise shows. I have made many friends. Some of these friends are my direct competitors in the real estate website design market. There exists an “esprit de corps” among the vendors, consultants and trainers at these shows. During these shows and with the phone calls I receive at …Read More

Websites don’t draw leads to themselves

From a potential real estate WordPress website client: Hi CJ, We spoke awhile back. Is there any proof in the pudding that a website like yours can actually attract or draw in leads. What makes a real estate WordPress website as extravagant as this is worth its while. Thanks for your time and consideration. My response… I would say it lays out like this in order of priority: First you …Read More

The Difference Between an IDX and a Web Development Company

For the layperson… An IDX is the Internet Data Exchange, and is how MLS listings end up on a website. Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database to be displayed publicly. Anytime you see properties on a website that came from an MLS, it was made possible through IDX. In most cases when you visit a real estate …Read More